We have been working with the American Peanut Council since 2008, acting as its trade marketing consultant tasked with identifying key customers across the snack and ingredient sectors in Europe. We have been successful in developing the French and Italian markets with category suppliers switching away from Chinese and Argentinian peanuts.
Major retail platforms across Europe now feature American peanuts. These include Sainsburys, Carrefour, Cora, Polomarket, Eurocash, NorgesGruppen Coop Norge, Reitangruppen, ICA Sverige, Axfood, Coop Sverige, S Group, Kesko Oyj, Coop Danmark and Dansk Supermarked
We are now currently engaged in the EEC with a focus on developing Poland, having spent the past four years developing sales in Denmark, Norway, Finland and Sweden.