We were hired by the Florida Department of Citrus in 2016 to handle European promotions for fresh Florida Grapefruit.
The campaign focuses on the fruit’s superior taste and quality, capitalising on the successful “There’s Amazing Inside” theme. We provided seamless promotional support for the European Florida Grapefruit importers, distributors and retailers through in-store samplings and activations, online promotions, in-store and retail advertising.
