For 25 years, we have been creating results driven marketing communications and trade solutions for the Washington State Fruit Commission. Working closely with suppliers’ category managers, we develop account specific activities anchored on lifestyle association and rewards for purchase. We also provide trade support with a mix that’s geared towards reminding the trade of Northwest Cherries and their seasonal importance.
This has resulted in a premium trade position in Europe for Northwest Cherries. Europe, and in particular the United Kingdom, is now consistently among the state’s top five export markets for cherries.